From getting a notification about movie releases to daily trends tracking, Google Alerts makes our lives easier. SEOs’ generally use Google Alerts to get notifications about brand mentions and competition along with customers, but what if you can use Google Alerts for SEO with these hacks to make the most out of it.
This post is not for those who believe in “Hard Work”. Be Lazy and believe in “Smart Work”
5 Google Alerts Secrets
For the starters – The website to subscribe these alerts is alerts.google.com
Tracking Negative SEO and Bad Mentions
Last week I was meeting an old friend at a bar, while having SEO discussions over the drinks he told me how he tracks brand mentions for clients using Google Alerts. Needless to say, I was quite impressed. He used combination of Google Trends and Google Alerts to do PR Management for a prestigious client.
My friend used different keywords because he was tracking a different type of campaign. His campaign was more related to brand management, our goal is to fight negative SEO.
For detecting Negative SEO done using tools like GSA, Scrapebox etc
www.domain.com “viagra” + “payday loans” + “attorney hire” + “adult keyword”
For detecting bad mentions (Not a part of discussion, but for knowledge)
“Brand Name” + “Cheat” + “Fraud”
Basically, the query above is looking for anytime your domain is mentioned at the same time as typical negative SEO anchor texts. Add more keywords as per the requirement. I can’t add them here because of obvious reasons.
Keeping Tabs On Competitors
“Competitor Name” -site:www.competitorsite.com
This operator checks Google each time someone mentions your competitor brand name except if that mention is located within the competitors website.
It’s good for spotting social outreach, forum / blog link building or even potential groups of customers (Like a Forum) who could be converted.
This operator is really good at obtaining back-links too, especially on forums / blogs.
Keeping Tabs On Twitter and Facebook
Twitter is pretty good at telling you what’s up with your account, who’s been retweeting and stuff like that. It’s not perfect though, this operator helps keep tabs on your Twitter mentions and Public Facebook Posts. By my experience, it works better with Twitter than Facebook.
site:https://twitter.com/ “brand name” + “keyword”
Notice the “keyword” – that can be left in or taken out depending on what you’re looking to achieve. Need to know the instance someone mentioned kittens in a status?
You got it.
Keeping Tabs On GSA Campaigners and Negative SEO
No money site should have GSA pointed directly at it. Ensure that this remains the case when employing people on Fiverr / Odesk with this operator.
“[主页]” + “leer mas” + ” Accueil” + “Refugia” -site:www.domain.com
This won’t work all the time – however, my experience is that most Odesk / Fiverr people have no idea what they are doing and will make simple mistakes in setting up GSA. At the very least their mistakes will be easy to spot!
It’s also another handy “Negative SEO” alert to use.
I Want To Know Everything From The Last 24 Hours!
This operator works by searching for all mentions of the domain name except those that originate within the domain itself.
A wildcard is then inserted in the middle to ensure it’s looking for any anchor text. This hook actually works with Google Search as well.
“www.domain.com” ” * ” -site:www.domain.com
This operator is best reported every 24 hours so you can keep tabs on what’s going on.
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