I got various messages about ongoing AdSense update where the users are not actually able to display ads on new websites. This is basically because of two known reasons
1) The site is getting rejected from New Application
2) No AdSense owned by the user so far
In both the cases, the user is not able to get his site approved for AdSense
Let’s go back to the old days when we used to build every site manually for AdSense approval – Let’s note down the points in checklist we use to cover in past before applying for AdSense approval
2) About Website – A Brief introduction to your website
3) 10 Articles of 1000 word each
These would be the steps we’re going to follow up even applying today, with the evolution of time, there are some changes in Policies
This is a quite basic understanding that AdSense doesn’t want to serve content thin websites – So make sure people can see your website worthy. There is a simple trick here you can use – Get in the shoes of Advertiser. Look at your website as you’re actually going to spend money to show ads on it, ask yourself does your website worth the money and efforts?
AdSense is directly answerable to advertisers buying inventory through AdWords and Doubleclick for Publishers, they will not let advertiser spent money on junk websites which serves zero purposes or promotes piracy.
So, in a nutshell, the game is not just to play around Google policies. Now you need to take care of your advertiser interests and international laws as well.
I can visibly add some points to the AdSense Approval guide
5) Keep your policy, about and cookies page visible to the user.
6) Use a good theme and put proper logo and favicon to show authority. This step is very important, most of us don’t find it worthy to focus on these things but when a reviewer from the Google team arrives at your website, looking the same as a visitor – The perspective changes. These small things help a visitor or reviewer judging whether it’s an established website or a crap.
Recommended themes: Voice, Newspaper, NewsMag etc.